Lindenwood Brand Identity Guidelines (May 2026)

Lindenwood Brand Identity Guidelines (May 2026)

ROAR 02 04 BRAND ELEMENTS From our tagline of ƵDiscover Your RoarƵ to hand drawn illustrations, these brand elements bring authenticity and personality to our brand. Each asset is thoughtfully designed to symbolize discovery, growth, and inspiration. Created with intention to authentically connect with our audience in a new way. DISCOVER YOUR ROAR! The ƵDiscover Your RoarƵ tagline is a powerful call to action that inspires students to unlock their potential. The goal is for parents and every potential student to be inspired by our design and content. Use the below consistently across all materials to reinforce our mission for each student to ƵDiscover Their RoarƵ at Lindenwood University. HOW IT ADDS IMPACT: Ƶ Authenticity: Reflects our commitment to helping students discover their potential future through Lindenwood. Ƶ Connection: Speaks directly to studentsƵ aspirations and dreams. Ƶ Inspiration: Motivates them to take action and pursue their goals. SHEAR 15° VERTICAL HORIZONTAL DOS & DONƵTS (TAGLINE) Use either the horizontal or vertical tagline lockup depending on layout constraints Type out ƵDiscover Your RoarƵ using approved fonts when necessary Ensure legibility by using only on high-contrast backgrounds Reverse the tagline properly when placed over dark backgrounds Alter the font, spacing, or color of the official tagline marks Create custom treatments or stylized versions Use unapproved font styles or effects Stretch or compress the tagline lockups Place over busy backgrounds where it becomes hard to read REVERSED 40 LU 2026 BRAND GUIDELINES BRAND 39

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