Lindenwood Brand Identity Guidelines (May 2026)

Lindenwood Brand Identity Guidelines (May 2026)

M A R K E T I N G SHEAR 15° TEAR VECTOR TAGLINE VERTICAL TAGLINE VARIATIONS ANGLES/SHAPES TEXTURE VECTOR TEXTURE VECTOR TAGLINE HORIZONTAL LU FAL L B I L L BOARD MOCKUP LU FAL L B I L L BOARD F L AT 1 60x600 D I G I TAL D I SP L AY 2 50x 2 50 D I G I TAL D I SP L AY 300x 2 50 D I G I TAL D I SP L AY 3 20x 3 20 D I G I TAL D I SP L AY 3 20x 3 20 D I G I TAL D I SP L AY 300x600 D I G I TAL D I SP L AY 7 2 8x90 D I G I TAL D I SP L AY DIGITAL DESIGN Our digital presence brings the brand to life across platformsƵfrom websites and landing pages to social media and email campaigns. The same principles apply: clarity, consistency, and emotional impact. Digital assets should guide users through a journeyƵmaking them feel connected, inspired, and ready to act. Key Applications: Ƶ Website Headers & Hero Banners Ƶ Social Media Posts (Organic & Paid) Ƶ Email Campaigns Ƶ Landing Pages Ƶ Digital Ads (Google, Meta, etc.) Design Notes: Ƶ Use the LU Icon or Athletics Logo depending on context Ƶ Pair with animated illustrations or video thumbnails for engagement Ƶ Apply Gold highlights and black backgrounds for contrast Ƶ Use torn edges or angled shapes to emphasize discovery Ƶ Always include the ƵDiscover Your RoarƵ call-to-action DIGITAL AD SET 47 LU BRAND GUIDELINES BRAND 48

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