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Bachelor’s Degree offered in On-campus and Blended formats.

*On-campus format may require some online classes for degree completion.

  • Program Requirements

The Lindenwood University marketing degree with a sales emphasis prepares students to build relationships, drive revenue, and create value for organizations and customers. This emphasis focuses on the strategic and interpersonal skills needed to succeed in sales and business development roles.Ìý

Students learn how to communicate effectively, understand customer needs, and develop solutions that align with business goals. With a strong focus on real-world application, this program prepares graduates for careers in sales, account management, and leadership roles across industries.Ìý

Why Choose a Sales Emphasis?Ìý

The Sales emphasis is ideal for students who want to work directly with clients, build relationships, and drive business results.Ìý

  • Focus on sales strategy, negotiation, and relationship managementÌýÌý
  • Build skills in communication, persuasion, and problem-solvingÌýÌý
  • Learn how to identify opportunities and close dealsÌýÌý
  • Gain insight into pricing, product management, and market dynamicsÌýÌý

This emphasis prepares students to succeed in roles where performance, communication, and strategic thinking are key.Ìý

What You³ÉÈËÊÓÆµ™ll Learn

Students in the Sales emphasis develop a strong marketing foundation while building specialized skills in sales and business strategy. 

Coursework includes: 

  • Marketing research and customer insightsÌýÌý
  • Selling techniques and relationship managementÌýÌý
  • Pricing strategy and negotiationsÌýÌý
  • Product management and value creationÌýÌý
  • Consumer behavior and decision-makingÌýÌý
  • Supply chain and business operations fundamentalsÌýÌý

Students also explore how to align sales strategies with broader marketing and organizational goals.

Experiential Learning, Real-World ImpactÌý

Sales at Lindenwood emphasizes hands-on learning and practical application. 

Students participate in applied coursework and projects that simulate real sales environments, helping them develop communication, negotiation, and problem-solving skills. Internship opportunities allow students to gain experience in professional settings where they can apply what they³ÉÈËÊÓÆµ™ve learned and build valuable connections. 

These experiences prepare students to confidently enter roles that require both strategic thinking and strong interpersonal skills. 

Careers in Sales

What You Can Do with a Sales EmphasisÌý

Graduates of Lindenwood University³ÉÈËÊÓÆµ™s Marketing program with a Sales emphasis are prepared for a wide range of roles across industries. 

Common career paths include: 

  • Sales representative or account executiveÌýÌý
  • Business development specialistÌýÌý
  • Account managerÌýÌý
  • Sales managerÌýÌý
  • Customer success managerÌýÌý

Because sales skills are highly transferable, graduates can pursue opportunities in nearly any industry, from technology and healthcare to finance and consumer goods. 

How This Fits Within the Marketing DegreeÌý

The Sales emphasis is part of Lindenwood³ÉÈËÊÓÆµ™s broader Marketing (BA, BS) program. Students complete core business and marketing coursework while specializing in sales strategy and business development. 

Students can choose between a Bachelor of Arts (BA) for a more flexible, interdisciplinary approach or a Bachelor of Science (BS) for a more concentrated focus in business and marketing. 

Build Your Future with LindenwoodÌý

Lindenwood University³ÉÈËÊÓÆµ™s Sales emphasis prepares students to communicate effectively, build relationships, and drive business success. With a strong focus on real-world skills and career readiness, graduates are equipped to thrive in competitive, results-driven environments.Ìý

Frequently Asked Questions

A sales emphasis focuses on building relationships, developing sales strategies, and driving revenue through effective communication and problem-solving.

Students develop skills in negotiation, communication, customer relationship management, pricing strategy, and business development.

Yes. Sales offers strong earning potential, career growth opportunities, and the ability to work across a wide range of industries.

Not necessarily. While communication skills are important, successful sales professionals rely on listening, problem-solving, and relationship-building as much as personality.

Graduates pursue roles such as sales representative, account manager, business development specialist, and customer success manager.ÌýIpsum