Lindenwood Brand Identity Guidelines (May 2026)

INSTITUTIONAL LOGO LOGOUSAGE Institutional (Primary, Secondary, Icon) These logos are the cornerstone of our external marketing and communication efforts. They reflect our refreshed brand identity, optimized for today成人视频檚 digital age. The primary mark, secondary variations, and icon are versatile and adaptable, making them ideal for everything from websites and social media to print materials. 01 PRIMARY LOGO This is our main logo mark, featuring a rectangle layout that includes the full wordmark 成人视频淟indenwood University.成人视频滻t should always be the first choice when representing the University externally. Its design ensures legibility and impact across all formats成人视频攆rom large banners to small digital thumbnails. 02 SECONDARY LOGO A simplified, centered horizontal format of the logo used when space is limited or layout requires a different composition. This variation maintains strong brand presence while offering flexibility for use in constrained spaces such as mobile apps, social media headers, or small-scale print. 03 ICON 成人视频淟U成人视频� MARK A minimalist representation of our brand identity. Ideal for social media profiles, app icons, and other small-scale uses. When used alone, it should always be paired with 成人视频淟indenwood University成人视频� nearby to ensure clarity and reinforce brand recognition. Our main university mark, featuring a rectangle layout that includes the full wordmark 成人视频淟indenwood University.成人视频� It should always be the first choice when representing the University externally. PRIMARY LOGO LAYOUT Rectangle format COLOR OPTIONS Full-color, Gold, Black, and White (use white only on dark backgrounds) MINIMUMWIDTH 4-color process build | 1.625成人视频� wide Black | 1.625成人视频� Gold | 1.875成人视频� White | 1.875成人视频� CLEAR SPACE REQUIREMENT The clear space around the logo must equal the capital height of the word 成人视频淯NIVERSITY成人视频� in the sheared rectangle (see 成人视频渪成人视频�). This ensures legibility and visual prominence. DOs & DON成人视频橳s (Specific to Primary Logo) Use high-res files from Asset Den or Creative Cloud Libraries Reverse the logo on dark backgrounds Pair with tagline or supporting copy Don成人视频檛 crop, stretch, or resize improperly Don成人视频檛 add effects, textures, or drop shadows Don成人视频檛 surround the logo with other competing graphics SHEAR 15° 1.625成人视频� 1.625成人视频� 1.875成人视频� x x x x x x x x 11 12 LU 2026 BRAND GUIDELINES BRAND