Lindenwood Brand Identity Guidelines (May 2026)
SECONDARY LOGO A centered horizontal version of our logo used when space is limited or layout requires a different composition. This variation maintains brand strength while offering flexibility for use in constrained spaces like banners, email headers, or digital placements. LAYOUT Centered or horizontal format COLOR OPTIONS Full-color, Gold, Black, and White (use white only on dark backgrounds) MINIMUMWIDTH (PRINT) 4-color process build | 2.5Ƶ wide Black | 2.5Ƶ Gold | 2.75Ƶ White | 2.75Ƶ CLEAR SPACE REQUIREMENT The clear space around the logo must equal the capital height of the word ƵLINDENWOODƵ in the rectangle (see ƵxƵ). This ensures legibility and visual prominence. ƵLUƵ ICON MARK A minimalist symbol ideal for small-scale use such as social media profiles, app icons, and favicons. When used alone, it must always be paired with ƵLindenwood UniversityƵ nearby to ensure clear brand recognition. LAYOUT Minimalist square/circular format COLOR OPTIONS Full-color, Gold, Black, and White (use white only on dark backgrounds) MINIMUMWIDTH (PRINT) 4-color process build and black | .5Ƶ wide White and Gold | .75Ƶ wide MINIMUMWIDTH (DIGITAL) 4-color, RGB | 50x50px CLEAR SPACE REQUIREMENT The clear space around the logo must equal the width of the black ƵLƵ in the icon rectangle (see ƵxƵ). This ensures legibility and visual prominence. DOs & DONƵTs (Specific to Primary Logo) Use when necessary due to size limitations Keep proportions intact Ensure contrast against background DonƵt use if primary logo will still read clearly DonƵt rotate or tilt the logo DonƵt alter layout or typography DOs & DONƵTs (Specific to LU Icon/Mark) Use high-res files from Asset Den or Creative Cloud Libraries Reverse the logo on dark backgrounds Pair with tagline or supporting copy DonƵt crop, stretch, or resize improperly DonƵt add effects, textures, or drop shadows DonƵt surround the logo with other competing graphics SHEAR 15° PRINT DIGITAL SHEAR 15° 2.5Ƶ 2.75Ƶ x x x x x x x 0.5Ƶ 0.5Ƶ 0.75Ƶ 50x50px x x x x x x 13 14 LU 2026 BRAND GUIDELINES BRAND
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