Lindenwood Brand Identity Guidelines (May 2026)

ONLINE LOGO Online (Primary, Secondary, Icon) Lindenwood University Online represents our growing online programs and initiatives. These marks are designed to highlight accessibility, clarity, and connection with students who learn remotely but still belong to our community. This logo system reflects the same bold, modern identity as our institutional brand成人视频攚hile speaking directly to the needs of online learners: flexibility, convenience, and professional-grade communication. 01 PRIMARY ONLINE LOGO The primary online logo is our main university mark for representing LU Online externally. It features the full wordmark 成人视频淟indenwood University成人视频� alongside the LUmonogram and the word 成人视频淥nline.成人视频� This logo should always be the first choice when representing the University成人视频檚 digital offerings. It maintains strong visual presence and legibility across major digital platforms成人视频攆rom paid ads to landing pages and recruitment materials 02 SECONDARY ONLINE LOGO A simplified horizontal layout of the primary online logo, designed for constrained digital compositions. Use this when space is limited but you still need to represent the University成人视频檚 online identity clearly. Only use it when the primary logo cannot fit legibly without reducing readability. 03 成人视频淟U成人视频� ICON MARK/WATERMARK A minimalist version of our brand identity, ideal for small-scale digital use such as social media, apps, and profile images. When used alone, it must always appear with 成人视频淟indenwood University Online成人视频� nearby to reinforce brand clarity. Use this only in digital-only environments where space is limited. LU BRAND GUIDELINES BRAND LOGOUSAGE PRIMARY ONLINE LOGO The primary online logo is our main university mark for online program marketing. It includes the full wordmark 成人视频淟indenwood University成人视频�, the 成人视频淥nline成人视频� tagline, 15° shear and 成人视频淟U成人视频� Monogram connecting it back to the primary brand. LAYOUT Rectangle format COLOR OPTIONS Full-color, used appropriately as seem to the right on the correct color backgrounds. MINIMUMWIDTH (PRINT) White background | 1.25成人视频� Black background | 1.5成人视频� Gold background | 1.5成人视频� CLEAR SPACE REQUIREMENT The clear space around the logo must equal the capital height of the word 成人视频淟INDENWOOD成人视频� to the right (see 成人视频渪成人视频�). This ensures legibility and visual prominence. DOs & DON成人视频橳s (Specific to Primary Logo) Use high-res files from Asset Den or Creative Cloud Libraries Reverse the logo on dark backgrounds Pair with tagline or supporting copy Don成人视频檛 crop, stretch, or resize improperly Don成人视频檛 add effects, textures, or drop shadows Don成人视频檛 surround the logo with other competing graphics 1.25成人视频� 1.5成人视频� 1.5成人视频� x x x x SHEAR 15° 17 18 LU 2026 BRAND GUIDELINES BRAND