Lindenwood Brand Identity Guidelines (May 2026)
LOGOUSAGE LOGOUSAGE A simplified version of the primary logo used when space is limited or layout requires a different composition. SECONDARY ATHLETIC LOGO LAYOUT Full-color mark featuring ƵLindenwoodƵ wordmark COLOR OPTIONS Full-color, Gold, Black, and White (use white only on black/dark backgrounds) MINIMUMWIDTH (PRINT) 4-color process build | 1Ƶ wide Black | 1Ƶ Gold and White | 1.25Ƶ CLEAR SPACE REQUIREMENT The clear space around the logo must equal the X-HEIGHT of ƵLINDENWOODƵ in the wordmark (see ƵxƵ). This ensures legibility and visual prominence. ATHLETIC ICON/MARK (LION HEAD) A simplified version of the primary logo without type used when space is limited or layout requires a different composition. LAYOUT Full-color Athletic Lion Head Icon/Mark featuring the Athletic lion head COLOR OPTIONS Full-color, Gold, Black, and White (use white only on black/dark backgrounds) MINIMUMWIDTH (PRINT) 4-color process build | .75Ƶ wide 1-color Black, Gold, and White | 1Ƶ wide CLEAR SPACE REQUIREMENT The clear space around the logo must equal the 1/4 of the height of the lionhead icon/mark (see ƵxƵ). This ensures legibility and visual prominence. SHEAR 15° 1.25Ƶ 1Ƶ 0.75Ƶ 1Ƶ x x x x x DOs & DONƵTs (Specific to Secondary Athletic Logo) Use when necessary due to size limitations Keep proportions intact Ensure contrast against background DonƵt use if primary logo will still read clearly DonƵt tilt or stylize the logo DonƵt modify layout or typography DOs & DONƵTs (Specific to Lion Head Mark) Use when necessary due to size limitations Keep proportions intact Ensure contrast against background DonƵt use if primary logo will still read clearly DonƵt tilt or stylize the logo DonƵt modify layout or typography x x x x x 23 24 LU 2026 BRAND GUIDELINES BRAND
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