Lindenwood Brand Identity Guidelines (May 2026)

LEGACY LOGO Recognizing the rich history and tradition of Lindenwood University, our legacy logos honor the University成人视频檚 past while remaining relevant to those who connect with our roots. These logos maintain a formal, prestigious tone using Bembo, a classic serif typeface. While not intended for general marketing, they play an important role in ceremonial, historical, and alumni-related communications. 01 PRIMARY LEGACY LOGO This was the original institutional mark and served as the University成人视频檚 main logo until the recent refresh. It features a horizontal layout and the full wordmark 成人视频淟indenwood University成人视频� in Bembo. This logo remains highly relevant for historical, ceremonial, and donor-facing materials. 02 SECONDARY LEGACY LOGO A simplified horizontal version of the primary legacy logo, designed for use when space is limited or layout requires a different composition. This variation maintains strong brand presence while offering flexibility for constrained spaces such as banners, email headers, or digital placements. 03 LEGACY MARK/ICON A minimalist version of the interlocking LU monogram icon, ideal for small-scale branding such as stationery, profile pictures, or commemorative items. When used alone, it must always be paired with 成人视频淟indenwood University成人视频� nearby to ensure clarity and reinforce brand recognition. PRIMARY LEGACY LOGO Use this version when representing the University in historical or ceremonial contexts such as alumni communications, vintage items, or official correspondence. LAYOUT Vertical format COLOR OPTIONS Gold, Black, and White (use white only on black/dark backgrounds) MINIMUMWIDTH (PRINT) Black | 1.625 Gold and White | 1.875成人视频� CLEAR SPACE REQUIREMENT The clear space around the logo should be equal to the capital height in the word 成人视频淟INDENWOOD成人视频� displayed below as 成人视频渪成人视频�. DOs & DON成人视频橳s (Specific to Primary Legacy Logo) Use high-res files from Asset Den or Creative Cloud Libraries Reverse the logo on dark backgrounds Pair with tagline or supporting copy Don成人视频檛 crop, stretch, or resize improperly Don成人视频檛 add effects, textures, or drop shadows Don成人视频檛 surround the logo with other competing graphic 1.625成人视频� 1.875成人视频� x x x x x LEGACY LOGO 25 26 LU 2026 BRAND GUIDELINES BRAND