Lindenwood Brand Identity Guidelines (May 2026)

Lindenwood Brand Identity Guidelines (May 2026)

SECONDARY LEGACY LOGO The secondary legacy logo is best used when the primary version cannot fit legibly but still needs to convey historical connection. LAYOUT Full-color wordmark featuring ƵLindenwood UniversityƵ in Bembo COLOR OPTIONS Full-color, Gold, Black, and White (use white only on black/dark backgrounds) MINIMUMWIDTH (PRINT) 4-color process build | 1Ƶ wide Black | 1Ƶ Gold | 1.25Ƶ White | 1.25Ƶ CLEAR SPACE REQUIREMENT The clear space around the logo must equal the X-HEIGHT of ƵLINDENWOODƵ in the wordmark (see ƵxƵ). This ensures legibility and visual prominence. LEGACY ƵLUƵ MARK/ICON A simplified version of the primary logo used when space is limited or layout requires a different composition. LAYOUT Full-color icon featuring interlocking ƵLUƵ monogram COLOR OPTIONS Full-color, Gold, Black, and White (use white only on black/dark backgrounds) MINIMUMWIDTH (PRINT) 4-color process build | .5Ƶ wide Black | .5Ƶ Gold | .75Ƶ White | .75Ƶ CLEAR SPACE REQUIREMENT Never place the logo too close to other type or graphical elements. The clear space around the logo should be equal to the width of the serif on the capital ƵLƵ displayed to the right as ƵxƵ. DOs & DONƵTs (Specific to Secondary Legacy Logo) Use when necessary due to size limitations Keep proportions intact Ensure contrast against background DonƵt use if primary logo will still read clearly DonƵt tilt or stylize the logo DonƵt modify layout or typography DOs & DONƵTs (Specific to ƵLUƵ Icon/Mark) Use when necessary due to size limitations Keep proportions intact Ensure contrast against background DonƵt use if primary logo will still read clearly DonƵt tilt or stylize the logo DonƵt modify layout or typography x x x x x 2.5Ƶ 2.75Ƶ 0.5Ƶ 0.75Ƶ 0.75Ƶ x x x x x LEGACY LOGO LEGACY LOGO 27 LU 2026 BRAND GUIDELINES BRAND 28

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